" Why change? Everyone has their own style. When you have found it, you should stick to it." - Audrey Hepburn


Welcome to my blog. Let me introduce myself - my name is Sujata (pronounced exactly the way it is spelled) and I am a fashion designer. In the next few months I will be launching my online store. It is an exciting, busy and chaotic time for us and I thought I would like to record my journey. So I invite you to come along on this adventure- from sketch to the date we open... and beyond!

Step with me behind the scenes - accompany me on fabric and accessory choosing/shopping trips. See how garments come into being. How intricate bead work is done. A behind the scenes look at a photo shoot. Be there with me as we have a launch party to announce our opening.

And along with this I will offer you (hopefully) interesting musings on the world of fashion, tidbits on music, film and theater, especially here in Chicago. We will invite stylists to offer seasonal tips -perhaps even live one-on-one sessions. Oh my...and a lot, lot more!

So, without further ado, let me show you the first of the series of short films chronicling our journey from "Sketch to Launch"!