The Final Countdown

The Final Countdown
As I write this we are five days away from launch! While I am excited I have some major butterflies in my stomach! A lot has been done, a lot is falling into place and there is yet a lot to do. This past week we had our photo shoot....

Behind the Scenes - Part II

Behind the Scenes - Part II
So I have been away from my blog for over three weeks, not because I haven't had anything to write about but because I have been crazy busy with preparing for the launch. Launch of the new collection and the online store! The date is April 14, 2016. Just a...

Lady in Pink!

Lady in Pink!
 Lilly Pulitzer said it best "Anything is possible with sunshine and a little pink." Today the color pink implies a certain frivolity, a certain childlike innocence. From baby hood to their teens girls are bombarded with the color pink- baby blankets, adorable little ensembles and stuffed toys that give...

The Importance of Taking the Time to Smell the Roses

The Importance of Taking the Time to Smell the Roses
So this past week I got so very busy with getting all the new pieces in the collection drafted and patterned that I clean forgot about blogging. In fact there I was at 2:23 on Thursday morning getting all the garment patterns and tech packs ready to be sent on...

Whitewash

Whitewash
One of the trends for the upcoming Spring/Summer 2016 season is the white button down shirt. Now you might turn around and say "but that has been around forever!"....and you are right. The white shirt has been a versatile and timeless fixture of a woman's closet for years. Lauren Bacall...

The LBD

The LBD
With the holiday season upon us, the LBD (Little Black Dress) must be getting quite a workout! Whether you wear it with sexy stilettos and pearls or with a sassy leather jacket, tights and biker boots, this iconic piece is truly versatile. The black dress signified a sign of wealth...

Behind the Scenes

" Why change? Everyone has their own style. When you have found it, you should stick to it." - Audrey Hepburn   Welcome to my blog. Let me introduce myself - my name is Sujata (pronounced exactly the way it is spelled) and I am a fashion designer. In the next...